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Product Led Growth

Product Led Growth Mike Ciulla - March 8, 2020 0

PLG stands for Product Led Growth. It’s the practice of growing a SaaS business by delivering an exceptional product experience that continuously...

Eliminate Friction In Your SaaS Customer Experience

Customer Experience Mike Ciulla - March 20, 2020 0

Why is eliminating friction in your SaaS customer experience so important? The short answer is that it’s important because...

What is B2B Marketing? Strategy and Tactics for SaaS

SaaS Marketing Mike Ciulla - May 8, 2020 0

According to Wikipedia B2B Marketing, or Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions)....

Measuring Customer Activation for B2B SaaS

Product Led Growth Mike Ciulla - January 27, 2020 0

I’ve heard some refer to customer activation as the moment when your customer gets value from your product, but I look at...

What Is Product-Led Growth? And Why Is It Important?

Product Led Growth Mike Ciulla - January 18, 2020 0

Product-Led Growth is a business strategy that positions the product as the primary growth driver. Recently, this strategy has become popular with...

The Best SaaS Strategy – Understand Your Customer

Customer Experience Mike Ciulla - March 18, 2020 0

Understanding your customer is the most important factor to take into consideration when defining your SaaS strategy. Without customers your product is...

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SaaSPLG is a publication dedicated to bringing you the latest trends in SaaS business strategy, with a focus on product led growth and customer experience. Please contact us if you would like to contribute content or advertise on saasplg.com.

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