product experience Archives

Product Led Growth

Product Led Growth Mike Ciulla - March 8, 2020 0

PLG stands for Product Led Growth. It’s the practice of growing a SaaS business by delivering an exceptional product experience that continuously...

Go To Market Strategy, Part 1

SaaS Marketing Mike Ciulla - June 11, 2020 0

Go to Market Strategy At a high level, your go to market strategy is designed to build awareness...

Eliminate Friction In Your SaaS Customer Experience

Customer Experience Mike Ciulla - March 20, 2020 0

Why is eliminating friction in your SaaS customer experience so important? The short answer is that it’s important because...

Measuring Customer Activation for B2B SaaS

Product Led Growth Mike Ciulla - January 27, 2020 0

I’ve heard some refer to customer activation as the moment when your customer gets value from your product, but I look at...

What Is Product-Led Growth? And Why Is It Important?

Product Led Growth Mike Ciulla - January 18, 2020 0

Product-Led Growth is a business strategy that positions the product as the primary growth driver. Recently, this strategy has become popular with...

The Best SaaS Strategy – Understand Your Customer

Customer Experience Mike Ciulla - March 18, 2020 0

Understanding your customer is the most important factor to take into consideration when defining your SaaS strategy. Without customers your product is...

ABOUT US

SaaSPLG is a publication dedicated to bringing you the latest trends in SaaS business strategy, with a focus on product led growth and customer experience. Please contact us if you would like to contribute content or advertise on saasplg.com.

Get In Touch

SaaS. People. Product. Marketing. Growth.

Tag: product experience

Is Product Led Growth Really Something New?

Why Customer Experience And Delivering Value Is The Key To Growing...

Editor Picks