b2b marketing Archives

Product Led Growth

Product Led Growth Mike Ciulla - March 8, 2020 0

PLG stands for Product Led Growth. It’s the practice of growing a SaaS business by delivering an exceptional product experience that continuously...

Go To Market Strategy, Part 1

SaaS Marketing Mike Ciulla - June 11, 2020 0

Go to Market Strategy At a high level, your go to market strategy is designed to build awareness...

Eliminate Friction In Your SaaS Customer Experience

Customer Experience Mike Ciulla - March 20, 2020 0

Why is eliminating friction in your SaaS customer experience so important? The short answer is that it’s important because...

Measuring Customer Activation for B2B SaaS

Product Led Growth Mike Ciulla - January 27, 2020 0

I’ve heard some refer to customer activation as the moment when your customer gets value from your product, but I look at...

What Is Product-Led Growth? And Why Is It Important?

Product Led Growth Mike Ciulla - January 18, 2020 0

Product-Led Growth is a business strategy that positions the product as the primary growth driver. Recently, this strategy has become popular with...

The Best SaaS Strategy – Understand Your Customer

Customer Experience Mike Ciulla - March 18, 2020 0

Understanding your customer is the most important factor to take into consideration when defining your SaaS strategy. Without customers your product is...

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